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Key Tactics to Win Investors for Web3 Projects: Insights from Alexander Piskunov


In a recent episode of the Startup Voyage podcast, Alexander Piskunov, a partner at a leading VC fund, shared invaluable insights on the evolving landscape of venture capital, particularly in the deep tech and Web3 spaces. This 2000-word article distills Piskunov's wisdom into practical tactics for Web3 founders and investors, offering a roadmap to navigate the complex terrain of startup funding and growth.

Understanding the Investment Landscape

1. Deep Tech and Web3: The New Frontier Piskunov highlights the burgeoning potential in early-stage deep tech and Web3 ventures. The digital transformation and blockchain revolution have opened new doors for innovation, making these areas ripe for investment. For founders, aligning with these emerging trends is key to attracting forward-thinking investors.

2. Portfolio Synergy: A Collective Approach Investment success in Web3 isn't just about individual startup prowess; it’s also about how well a project fits into an investor's broader portfolio. Piskunov emphasizes the importance of synergy – how a startup can leverage and contribute to the collective resources and market access of an investment portfolio.

3. The Long Game: Exits and Valuations Understanding the investor’s perspective on exits is crucial. While some seek quick returns, others, like Piskunov, advocate for a longer-term strategy, focusing on IPOs or meaningful acquisitions. For startups, this means crafting a narrative that aligns with these long-term goals.

Tactics for Fundraising and Growth in Web3

4. Navigating the Web3 Landscape in Southeast Asia Piskunov’s discussion on Southeast Asia – a region with a mix of developed and emerging markets – is a case study in understanding regional dynamics. For founders, adapting strategies to cater to these different markets, from mature economies like Singapore to the 'wild west' of Vietnam or Malaysia, is critical.

5. Bridging the Series A and B Funding Gap One of the most significant challenges in the Web3 space is securing funding beyond the initial seed stage. Piskunov points out a noticeable gap in Series A and B funding, especially in emerging markets. Startups must, therefore, prepare to scale their operations and demonstrate potential to bridge this gap effectively.

6. The Role of Corporate and Government Support Government and corporate entities play a crucial role in the early-stage tech ecosystem. However, as Piskunov notes, there is often a lack of understanding of the needs of these startups. Founders must navigate these relationships carefully and leverage any available support to their advantage.

Strategies for Startups Seeking Investment

7. Early Commercialization: The Key to Attracting Investors In developed markets, the focus should be on commercializing products early. This strategy not only proves the viability of the product but also demonstrates to investors that the startup is capable of generating revenue and scaling quickly.

8. Strategic Alignment and Innovation Startups need to align their vision with global trends and demonstrate true innovation. This alignment shows investors that the startup is not only relevant but also has the potential to disrupt the market or create new market opportunities.

9. Planning for International Expansion For startups in smaller markets, international expansion is not just an option; it’s a necessity. Piskunov stresses the importance of having a global outlook and the ability to scale beyond local markets to ensure long-term success and attractive returns for investors.

10. Due Diligence on Potential Investors Choosing the right investor is as crucial as getting the investment itself. Piskunov advises founders to conduct thorough due diligence on potential investors to understand their investment style, focus areas, and the value they can add beyond capital.

Challenges and Advice for Effective Fundraising

11. Navigating Investor Expectations and Exit Strategies Startups must be aware of investor expectations, especially regarding KPIs and exit strategies. Aligning the startup's goals with those of the investors is essential for a successful partnership.

12. Managing Founder-Investor Relationships The relationship between founders and investors can be complex, especially when it comes to decisions about the company's direction or leadership changes. Founders should be prepared for these discussions and willing to adapt to ensure the company's growth.

13. Utilizing Networks and Digital Platforms Effectively Leveraging personal and professional networks for introductions and using digital platforms wisely can be effective strategies for fundraising. However, Piskunov warns against over-reliance on cold outreaches and unsophisticated platforms.


The insights from Alexander Piskunov provide a wealth of knowledge for Web3 founders and investors navigating the venture capital landscape. By understanding the market dynamics, aligning with investor expectations, and effectively leveraging networks and resources, startups in the Web3 space can position themselves for success and attract the right kind of investment to fuel their growth.

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great video

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